The Ray embodies the direction Kia wants to take towards fluid design lines and efficiency which is the current name of the game in the automotive industry.

The concept car Ray represents the future line of Kia under its sub-brand that will be called EcoDynamics. The EcoDynamics badge will represent sporty designs, use of low emission systems, and excellent fuel efficiency.

The Kia Ray will be using a 153 hp 1.4L engine coupled with a 78 kW electric motor.

The Kia Ray makes use of recycled and lightweight components with a full glass roofing which uses solar cells to power the car’s accessories. The body of the car also use cool-glazing substances to keep the energy demand for cooling the interior low.

The aerodynamic design of the car makes use of some tricks to reduce the drag of this amazing new Kia Car. The car has a very low roofline, underbody panel to take car of the flow of air under the vehicle, and a high deck on the rear to further reduce drag. It has an excellent drag coefficient of 0.25.

The car’s headlight also slides back into a housing to give way to extra air intakes to help with the cooling of the engine. The green car also makes use of motion detectors in place of side mirrors.