There is a good reason why car manufacturers are rolling out low volume electric vehicles and that is to lure in customers to showrooms which most likely they will not visit. This marketing strategy might be doing some good for Chevrolet that produces Volt plug-in and Nissan which makes the all electric vehicle Leaf.
From January thru September this year, Chevrolet has delivered 3,895 units of Volt and Japanese automaker Nissan was able to sell 7,199 units of Leaf.
A private firm which look into the buying habits of car buyers said that the car manufacturers benefit a lot when vehicle launches generate buzz on social media networks and the press in general.
Another significant figure to look at is that around 78% of people who bought Volt did not have a Chevrolet at the time they bought the plug-in vehicle. This means that the Chevrolet Volt helps bring customers which buy other brands into Chevy showrooms. The plug-in bring in new buyers more than twice than the other cars of the brand.
General Motors also shared some information about the profile of their market. According to GM, about 37% of consumers who buy the Volt are residents of the state of California. It also shows that about 7% of the trade-ins to buy a Volt is a the hybrid car of Toyota, the Prius.
There are also German branded vehicles being traded in for the Chevrolet Volt. Combining for 6% of trade ins are the Audi A4, Volkswagen Jetta, and the 3 Series of BMW.
The trend for the Nissan Leaf is also the same. Ninety percent of the buyers of the Leaf did not own a Nissan at the time of the purchase. About 18% of consumers trade in their Toyota Prius and another 38% trades in another model of Toyota.
The survey spotlights the way the Nissan Leaf and Chevrolet Volt are bringing in new customers for their respective brands after they are officially launched to the market.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.