Better Place is a California based brainchild of Shai Agassi founded in 2007. It may be one of the companies in the world which has the most innovative visions for electric cars. The company wants to make electric cars as affordable as the combustion engine vehicles and vary its range to fit the lifestyles of different individuals.
Number one on the vision list of Better Place is to have charging stations where people would shop, dine, or work so electric cars can be charged for 100 miles and more of capacity. The company also envisions exchange stations where batteries can be swapped for new ones in a snap of a finger.
Better Place foresees lithium ion battery prices to drop in the future basing on economies of scale. These batteries will form part of the company’s Electric Recharge Grid that will cover regions or even a country.
Driving an electric vehicle will be like owning a mobile phone. It will be based on subscriptions. Minutes on phones will be like miles on the road for an EV. With higher plans, come some perks. A free phone? Maybe a free EV.
Better Place envisions EVs that look like and can compete with production line combustion engine vehicles.
The first Better Place recharge grid will ideally be located in California, Japan, Australia, Denmark, Israel, and Hawaii. Deployment of the Better Place system will be based on the commuter traffic and the density of the populations. Like mobile phones, it will lay seeds on urban areas and start growing from there.
There are now governments negotiating with Better Place to help set up their oil free transport network. Investments are in place and Better Place wants to live up to its company name.
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